I recently had the opportunity to work on the branding of Pilates Studio Tao and photograph its owner, Lana, for the studio’s social media and various educational materials. Lana is not only a passionate Pilates instructor but also someone who wants to inspire and educate others through her work. It was important that the images reflected her energy, the studio’s space, and the professionalism she offers.
The studio is spacious but somewhat dark, which presented a bit of a challenge. To achieve a neutral and natural look, I used additional lighting to brighten the space while still maintaining its intimate atmosphere. Each photo needed to look fresh, professional, and authentic—capturing the real vibe of the studio and Lana herself.
Since the photos would be used for various purposes, from Instagram posts to educational handbooks, Lana changed outfits multiple times. This allowed us to create a variety of visuals in a short amount of time, showcasing her versatility as an instructor and the energy of the space. Each change brought a new dynamic, making the photos diverse yet cohesive.
In addition to capturing Lana’s portrait, I also photographed her while she was leading the class. It was important to highlight how dedicated she is to guiding her students, showing them the correct form, and ensuring everyone gets the most out of their workout. You can truly see the care and effort she puts into making sure each person understands the exercises and performs them correctly. These moments not only show Lana’s expertise but also her commitment to her students' success and safety.
These images aren’t just "photos"; they tell a story—of the brand, the owner, and the space. When you look at these pictures on social media, I hope you can feel the same passion and dedication that Lana brings to her work and every class she teaches. In the end, the main goal was to make anyone who sees these images feel inspired to become a part of Pilates Studio Tao, whether for the educational programs or simply for a healthier body and mind.
